The Survival vs. Growth Index

Is Your Organization Stuck in Survival Mode?

Seven questions. Honest answers. A clear picture of whether your organization is reacting to the market — or leading through it.

The Assessment

For each question, read both statements and select the number that best reflects where your organization is right now — not where you want to be.

One
Survival Our leadership meetings are dominated by firefighting, reacting to immediate crises, and reviewing past numbers.
Growth Our meetings are forward-looking, focused on capitalizing on new opportunities and strategic positioning.

Please select a response before continuing.

Two
Survival We are relying on operational processes, sales scripts, and frameworks that haven't been fundamentally questioned or updated in over two years.
Growth We actively audit and experiment with our internal processes to ensure they match current market realities.

Please select a response before continuing.

Three
Survival Internal conversations frequently circle back to how terrible external market conditions, regulatory changes, or tech disruptions are.
Growth Internal conversations acknowledge the market but focus heavily on locating the active buyers and opportunities still available.

Please select a response before continuing.

Four
Survival Communication (emails, Slack, meetings) feels increasingly tense, snippy, defensive, or overly reactive.
Growth Communication remains psychologically safe, collaborative, and emotionally grounded, even under pressure.

Please select a response before continuing.

Five
Survival The prevailing attitude across the team is one of "holding on," protecting turf, and minimizing mistakes.
Growth The prevailing attitude is one of expansive thinking, calculated risk-taking, and asking "what can we create?"

Please select a response before continuing.

Six
Survival Team members exhibit a loss of agency, expressing a sense of learned helplessness ("there's nothing we can do until the market changes").
Growth Team members maintain a strong sense of ownership and actively seek alternative levers to drive growth.

Please select a response before continuing.

Seven
Survival Decision-making has bottlenecked; items are constantly deferred or kicked up the chain of command due to risk aversion.
Growth Autonomy is high, and decisions are made decisively and executed rapidly based on real-time data.

Please select a response before continuing.

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