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Erica McCurdy is absolutely passionate about the potential of people. While she started her career as an executive in the telecom industry, she found her passion in entrepreneurism and in helping others explore their passion. As an ICF Certified Coach, Erica is an expert at helping high-performing people achieve their goals and find their best next step. She has built several companies across multiple industries including her favorite, Georgia Sanitation. After taking time to work on staff at North Point Church, she opened her own practice helping others in career and life transition, including our senior Navy SEALs in partnership with the SEAL Future Foundation. Erica’s expert advice can be found in over 100 publications such as US News, Forbes,, AARP,, Business News Daily, and more. A multi-year winner of Expertise’s “Best Atlanta Coaches” and “Best of Norcross”, Erica focuses on building an efficient and results-driven relationship.

Erica attended the Westminster Schools, University of Georgia, and Mercer University. She is passionate about her family and community and makes an annual commitment to give a minimum of 100 hours to those in need. As a Rotarian, she serves on the local board, Rotary Means Business committee, and is a Paul Harris Fellow. She is also a board member of the PCBA, the Gwinnett County Library Foundation, and serves on the National Board of National Charity League, our nation’s oldest mother-daughter service organization as part of their National Nominating Committee.

Erica and her husband Phil have three wonderful children in college, all of whom have continued the family tradition of community service and mentorship. When not working or playing tennis, Erica is currently working on her goal of reading the entire list of Pulitzer Prize Winning Novels, she is about halfway through.